Under Armour to launch NFTs inspired by NBA superstar Stephen Curry


Under Armour Curry Brand has rolled out non-fungible tokens (NFTs) as a way of recognizing every three-point shot made by NBA player Stephen Curry in the forthcoming playoff games.

Curry is known for his high-arching three-pointers. He currently plays for the Golden State Warriors. According to the note, the NFTs, which will come with a feature known as “serums”, will be offered to fans on a first-come, first-serve basis. The “serums’ are placed in digital wallets, which enables the owners to change the looks of their avatars at any time.

The NFTs offerings are billed to commence next month as the brand plans to drop an additional 20,000 basketball NFTs.

More Luxury And Fashion Brands Enter The NFT Space

NFT and blockchain-backed games have increasingly become an area luxury and fashion brands are looking to explore. They are increasingly exploring the market as they try to tap into an industry that is estimated to be an $800 billion metaverse market by 2024.  On the other hand, luxury fashions are estimated to generate a $50 billion revenue opportunity by 2030. By contrast, the NFT and metaverse space has massive potential.

This is not the first move Stephen Curry and Under Stephen will be making in the NFT space. In September last year, Curry partnered with crypto exchange FTX to provide more exposure to the crypto space. The partnership was clinched barely 24 hours after he went to Twitter to solicit crypto advice.

More Sportspersons Identify With The NFT Space

Last year December, the Curry Brand rolled out wearable sneakers used on several gaming platforms such as Rumble Kong League, Gala Games, Decentraland, and The Sandbox.

At the time, Curry said the partnership will help to eliminate the intimidation factor for first-time users. The NBA superstar has spent his entire 12-season professional career with Golden State Warriors. He is not the only notable sportsperson with an interest in the NFT space. NFL stars Trevor Lawrence and Tom Brady have also entered partnership deals to bring the NFT sector into the limelight.

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